THE DEFENCE COMMUNICATIONS STRATEGY
AIM
The Defence Communications Strategy aims to enhance the reputation of the
Department and Armed Forces both internally and externally, through
influencing the understanding, activity and perceptions of internal, domestic
and international audiences.
ENDS
Our strategic communication objectives are:
• To support the Government in achieving strategic success in current
operations.
• Strongly motivated Service and civilian personnel and supporting families.
• Support of the general public.
• Strong stakeholder support.
• Secure international support.
• To be seen as demonstrating and delivering the Defence Vision.
Priorities:
• Demonstrate real measurable progress on achieving operational success
within a wider HMG strategy.
• Show that we value our personnel.
• Show that our Armed Forces are equipped for the tasks placed upon them.
• Demonstrate that we provide value for money to the taxpayer.
• Demonstrate the contribution that Defence makes to the country, in
particular through highlighting the quality and professionalism of the
Armed Forces.
• Show that we are an open Department of State committed to providing
internal and external audiences with the information they need to make up
their minds about Defence issues.
WAYS
The aim and ends will be achieved by ensuring that we are communicating a
clear, coherent, compelling and truthful narrative. We will actively engage
with internal and external audiences in order to better explain Defence to the
public and to gain broad majority support for what we do. To achieve this we
will need to make more effective and efficient use of communications
resources across the MOD and Armed Forces, ensure that all communications
activity is mutually supportive and fully joined up (both inter- and intra-
